Research came out showing that when a CEO has a daughter, the gender pay gap in their company shrinks. So when the Workplace Gender Equality Agency revealed that Australia's pay gap was at a 20 year high, we created Daughter Water, a tongue in cheek product sent to 3000 CEOs. The water claimed to help them conceive a baby girl.

The results were incredible, with over 3000 pay equity toolkits downloaded by Australian companies.